Valero tasked us with creating an unboring brand platform to disrupt a boring industry. Unfortunately, client leadership shakeups stopped this gem in its tracks just before the finish line. R.I.P. Love Your Energy. 🙏
HUMAN INSIGHT: Good energy is magnetic, and after more than year of isolation, people are more drawn to it (and in need of it) than ever.
BRAND SOLUTION: Valero spreads good energy every day with energy innovations that put good back into the world.
IDEA: When our proverbial tanks are full, we radiate good energy. And it’s intoxicating in the best way. This campaign brings that feeling to life with good vibes, unapologetic optimism and pure joy. It’s something we experience every day at Valero. And it’s something we all need a little more of these days.
