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Deanna Marie
writer, creative director, high-functioning overthinker (she/her/hers)
MGP came to us with a unique conundrum — they’re already an industry-leading distiller, but they needed help actually leading the industry. When it came to thought leadership and connecting with their fellow distillers (and clients) as fellow craftspeople, they were falling short. So we created the MGP Distillery Collective and launched Rackhouse Roundtable — a first of its kind content series (now in its third season) that brings big players and small craft distillers to the table for spirited discussion and great spirits.
The result was 3X lead generation, 145 new wholesale customers, a $6 million increase in revenue and a 10X reduction in cost per lead. Peep the full case study here.