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Deanna Marie
writer, creative director, high-functioning overthinker (she/her/hers)
BIG SLICK CELEBRITY WEEKEND 2016
Big Slick Celebrity Weekend is a Kansas City tradition featuring home-grown celebrity hosts like Paul Rudd, Jason Sudeikis and more. In 2016, Blacktop Creative set out to turn a beloved weekend event into a big idea the entire community could wrap its arms around. And just how did we do it? Our creative team, on which I served as writer and content strategist, gave everyone a comedic candidate they could believe in and a cause they could get behind. The result? 123.5 million media impressions, a 40–123% cross-channel increase in social engagement, and a whopping $1.3 million raised in support of Children's Mercy Hospital. That's a full quarter of a million dollars more than was raised in 2015. And that's no joke.
Winner of two 2017 AAF-KC Gold Addys and five 2017 Nonprofit Connect Philly Awards, including Best In Show.