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Deanna Marie
writer, creative director, high-functioning overthinker (she/her/hers)
Allspring Global Investments was fresh to the scene and ready to break away from the old school with purpose, redefining possibilities for the future of finance. So we harnessed mesmerizing visual metaphors and the internet’s love of all things oddly satisfying to create an equally fresh brand launch campaign: “Purposefully Divergent."